The hottest brand in China's food packaging machin

2022-07-24
  • Detail

The brand of China's food packaging machinery industry is gradually taking shape.

China's food packaging machinery industry was born in the market economy and is basically a free combination of enterprises

on the one hand, when China just entered the market economy in the early 1980s, a group of small and medium-sized enterprises were at a loss after leaving the national plan, and the enterprises were able to obtain the deformation of the samples. Some enterprises that originally manufactured machine tools and agricultural machinery turned to the development and manufacturing of packaging machinery and food machinery; In addition, due to the market demand, some private enterprises are also optimistic about this industry and look for a way out in packaging and food machinery. In this case, the cost of battery pack is still very high. In 81, the Ministry of machinery industry established the packaging machinery committee of China Packaging Technology Association. In 1984, the food machinery professional association of China Food Industry Association was established. In September 1989, the two secondary associations merged to form the China food and Packaging Machinery Industry Association (national first level association, with corporate legal person). With this as the starting point, the food and packaging machinery industry was truly established, and became one of the twelve industries directly under the Ministry of machinery industry

compared with China's machinery industry, the food and packaging machinery industry is 32 years late, so it is also a naive industry. Although it develops rapidly, it also has serious shortcomings, mainly in the following three aspects

due to different backgrounds of enterprises (state-owned, collective and private), there are great differences in capital, equipment and technical strength, and the starting points are also different. The overall trend is that there are few high starting points, and most enterprises are wandering on low-level equipment. As a simple automatic sealing machine, there are nearly 100 enterprises in a region, all of which are small in scale. There has been little change in the past 20 years, but the production cost has been greatly reduced due to the implementation of specialized production. Although the demand is large, because of a large number of repeated production in the unified region, resulting in fierce competition at low prices, a machine of more than 1000 yuan can be traded, and the profit space is already very small. There are also some products whose faces have not changed for more than ten years (such as small liquid filling machines), there are many production enterprises, and low-cost competition has resulted in Jerry built work and materials, reducing the steel grade, so that the wear and corrosion resistance is greatly reduced. Some enterprises just follow up behind others to see what equipment is easy to do and what equipment others make money on. They never take into account intellectual property rights and plagiarize each other, resulting in market chaos. An entrepreneur said: in the past, when I developed new products, each one was followed within half a year, forcing me to innovate again. Now, my new product has a high level of science and technology, and others can't keep up, so I'm relaxed

recently, some export enterprises have found that some business opportunities in the foreign market tend to rush into mass action, causing some products to kill each other in order to compete for customers. They are desperate to bargain, which is not only unprofitable but also suspected of selling. It shows that there are still some people in the industry who have not changed the concept when this standard was published. It may be that China's poverty and backwardness in the past 100 years have resulted in a mentality that even if the product is a little simple and crude, as long as it is cheap and can make do with it. To intervene in the competition in the international market with this mentality will eventually lead to foreign countries taking our products as the object of anti marketing investigation. At that time, the loss will not be an enterprise but the whole industry. I hope the whole industry will be vigilant against such malicious competition. Low level repetition is a relatively easy thing. Once the technology content is high, the possibility of repetition is naturally small. The severe consequences of low-level repeated production are market disruption, technological retrogression, enterprise suicide and industry damage

because the industry is still an emerging industry, the proportion of corresponding majors in industrial scientific research institutes and colleges and universities is still relatively small compared with the number of employees and the total number of enterprises in the industry. Even so, after the scientific research institutes were transformed into enterprises, most of their technical staff were struggling for survival. Many scientific research institutions mainly sold products and did not display their own scientific research advantages, so there was a fault in the application of new technologies. Even if there are new research results, because they are unable to publicize and promote them, users do not know them, and they cannot be transformed into productivity in time, and enterprises are forced to develop new products entirely by their own technical strength

the disjointed production and marketing of scientific research achievements not only causes huge extravagance, but also is not conducive to technological improvement. Some cutting-edge work, such as ultra-low temperature, ultra-high pressure, membrane separation, supercritical extraction, radiation, vacuum and other technologies and equipment, can not be completed only by a certain institute, so enterprises are in urgent need of investment. The mode of combining production, learning and research advocated in the past has not been reflected, and the limited scientific research force has not been fully exerted, making many enterprises copy each other and become their own products after a little improvement. This kind of product is not competitive in the international market except for the price advantage. It is hoped that the scientific research institutes, colleges and universities in this industry will make full use of their own scientific research resources, use industry associations to bridge the gap and marry off new technologies. Of course, this technology should be practical and have better economic and social benefits

food packaging machinery itself is a new industry. Twenty years is not enough to form a popular brand. However, enterprises that always adhere to quality first first first have the foundation to create famous brands. In addition, they are constantly innovating in the competition, the application of high and new technologies and the exploration of cutting-edge technologies. Famous enterprises and products will be gradually screened out. For example, there are many beer and beverage filling production lines, corrugated board production lines, instant noodles production lines, cup filling machines, wide film laminating machines, large barrel blow molding machines of more than 200 liters, BOPP bottle blowing machines, chocolate equipment, homogenizers, etc. Although there are many production enterprises, those with high popularity and large sales have shown a significant concentration trend, and famous enterprises and famous brands are gradually taking shape

there are nearly 6000 enterprises in this industry at home, and nearly 15% of them change production or close down every year, but about 15% of them join this industry. Only a dozen enterprises have output value and sales of more than 100 million yuan, the best enterprises have output value and sales of just over 1 billion yuan, only one listed enterprise, and only 50 enterprises have sales of more than 30million yuan/year. The total sales of these 50 enterprises are only 8billion yuan, only 20.66% of the concentration, 75% of the export products are completed by these enterprises. In the future, large industrial enterprises will be produced in these enterprises. It is estimated that by 2005, there will be 100 enterprises with sales of more than 30million yuan/year and production concentration of more than 50%

Copyright © 2011 JIN SHI